Since 2010, Amsterdam Street Art has been bridging the gap between street artists and the community. In order to overcome this hurdle, we as an organization, use several platforms such as social media, pop-up shops, art exhibitions and festivals. We began with the first Amsterdam Street Art Festival in 2010 which has become an annual major event. Additionally, we help various other organizations with organizing street art at their events.
What is interesting to note is that we have an organic social media reach of 1.2 million people per week, which we are very proud of. Particularly Facebook serves as a great platform for us to showcase the most inspiring street art day by day. The social media channels serve the purpose of giving attention to local street art and their artists to our international audience, as well as shedding light on as many international artists as possible for our Dutch audience.
ASA also has a strong artist community, which comprises of over 400 street artists – this way, we can find the right artists for every project. In this way, ASA acts as an agency, by bringing artists in contact with art collectors or companies who are interested in paying a commission to the hard work of the artists. ASA has a selected group of Dutch artists whose work we promote and help to find commissioned works.
One of our primary goals as an organization is to always look for new ways to promote street art and the artists that are involved in this art form. We aim to provide more information about street art, and to change the perspective people have about public space and street art as an art form. This is a reason why we came up with the 2016 Dutch Street Art Awards – to showcase talent in Holland, making it more accessible to a wider audience.